Boux Avenue is embracing your curves. This season the label
for lingerie lovers is celebrating all shapes and sizes with a stunning new
collection. With its signature style and elegance, Boux Avenue is championing
its inclusive sizing options that range from a 30A to 40H and sizes 8-20.
Placing an unrivalled emphasis on detail and sizing, complimentary expert bra
fittings in store ensure all women can buy beautiful and affordable styles that
fit perfectly. Available in Boux Avenue stores and online at www.bouxavenue.com from early August, this
is a collection for every woman’s curves.
Powerful, sensual and seductive, the new autumn styles will
make every woman feel sexy and confident, whatever their size. With this in
mind, the collection is modelled by size 16 Australian supermodel, Robyn
Lawley. An ambassador for healthy body shapes, Robyn has recently graced the
pages of French Vogue, French Elle and Australian Vogue.
“I am delighted to be chosen as the face and
body of Boux Avenue lingerie. The brand is striving to promote a healthy body
image and their size range reflects this. They are making beautiful and
exquisite lingerie accessible to every woman.”
Robyn Lawley, Supermodel
The campaign
to accompany this latest collection has been influenced by the charm and appeal
of a bygone era. Featuring two seductive
stories, The Hidden Allure and After Hours Glamour, there’s a look and
feel for every shape and size.
The Hidden Allure features a
selection of sensuous lingerie sets in sumptuous satin and delicate lace,
offering a little piece of everyday luxury. Deep raspberry injects an
irresistible dose of colour into the collection alongside chic black, blush
cream and soft leopard print. Boux Avenue’s signature Chloe Lace set in teal
promises to add a rich jewel tone to your lingerie drawer, whilst the
balconette style offers superior comfort and support. Featuring an all-over lace design, the lace
T-shirt bra adds a touch of elegance to a beautiful basic. Wear with the
matching brief for an effortlessly feminine look.
For a
sultry, more seductive feel, become a teasing temptress with a selection of
must-wear styles from the After Hours
Glamour collection. Black lace,
flirty frills and intricate floral embroidery create a luxurious feel, while
cerise pink adds a hit of desirable colour. In powder-room pink, the Nancie set
is made for glamorous nights, while the high waist briefs will add a hint of
vintage glamour. For something a little sexier, turn up the heat in the Jessica
babydoll. In sultry black polka dot mesh with white lace frills, the sheer
peek-a-boo back with bow embellishment makes this style totally alluring.
From
beautiful bras to seductive chemises, playful teddies to frilly knickers, Boux
Avenue is the perfect destination for curves in every shape and size.
*Press Release