19 August 2012

TOWIE Fragrance Launch

A few weeks ago I was kindly invited to the TOWIE launch of two new fragrances; Love Addict and Platinum VIP. 

The event was held at the lovely Soho Sanctum hotel, where I was greeted by the lovely ladies of the PR organisation, glasses of wine and canapés. I have to admit I was little nervous, and at times didn't quite know what to do with myself lol (apart from take pictures and sniff samples). But after a while when the event got going I started to enjoy it, and got chatting with a lovely media girl (can't remember her name), one of the PR ladies (wore a green pleated maxi skirt) and I met a lovely blogger by the name of Ellie (click here to check out her blog).

Once the event got into full 'swing' it was only right and fitting to have some TOWIE cast members, and on that evening Sam and Arg were there to launch the fragrances. They were both very pleasant and friendly, and gave both fragrances a detailed description of its purpose, scent, and which target audience it's aimed towards. Not only were two new fragrances launched, but TOWIE are also branching out into beauty gift collections for the festive season. This collection ranges from eyeshadow, nail polish, lip gloss, you name it, it's there.

 ''Woody oriental accord opening with notes of lemon ansise and raisin on a floral heart to keep the passion alive!''
(Press Release, 2012)

TOWIE Gift Collection

 ''A fruity oriental accord opening with bright citrus notes of lemon, ozone, madarin, pepper and cadamom - perfect for any night out''
(Press Release, 2012)

Yummy Cupcakes

The fragrances are available from The Fragrance shop, Boots and key selected fragrance retailers. The gift sets are available from Argos, Boots, Superdrug, Primark, JD Williams and B&M.

Thank you to the PR team who kindly invited me to the launch, I thoroughly enjoyed the evening.

 . . . .Stay tuned for a blog post on a review of the fragrances. . . .

PS: Whilst I was waiting for the event to start . . .look who walked past me?

. . .  . Colin Jackson! I was a little star struck when I saw him as I have always seen him on the tv, and watched his achievements throughout the years, but never in a million years did I think I'd see the man walk past me lol. God knows what I would have been like if it was Usain Bolt. . . .


  1. ah wish I met you that day! :( xx

    1. Serenity of Beauty20 August 2012 19:13

      I saw you, but I was too scared to say hello, and everyone looked so glam and fabulous! lol Should our paths cross again, I will definitely say hi next time :)

  2. Looks like you had a great time, and kerching on the bonus celeb spot.
    I was invited to the launch but it's a pain to get to LDN so I'm looking forward to hearing what you think about the scents x

    1. Serenity of Beauty20 August 2012 19:14

      It was a great event, really enjoyed it once I settled down and got into the 'groove' of things lol. The review of the fragrances will be posted at the end of the week . . . so keep your eyes peeled! :)