30 August 2012

Embrace your curves with Boux Avenue

Boux Avenue is embracing your curves. This season the label for lingerie lovers is celebrating all shapes and sizes with a stunning new collection. With its signature style and elegance, Boux Avenue is championing its inclusive sizing options that range from a 30A to 40H and sizes 8-20. Placing an unrivalled emphasis on detail and sizing, complimentary expert bra fittings in store ensure all women can buy beautiful and affordable styles that fit perfectly. Available in Boux Avenue stores and online at www.bouxavenue.com from early August, this is a collection for every woman’s curves.  

Powerful, sensual and seductive, the new autumn styles will make every woman feel sexy and confident, whatever their size. With this in mind, the collection is modelled by size 16 Australian supermodel, Robyn Lawley. An ambassador for healthy body shapes, Robyn has recently graced the pages of French Vogue, French Elle and Australian Vogue.

“I am delighted to be chosen as the face and body of Boux Avenue lingerie. The brand is striving to promote a healthy body image and their size range reflects this. They are making beautiful and exquisite lingerie accessible to every woman.”
Robyn Lawley, Supermodel

The campaign to accompany this latest collection has been influenced by the charm and appeal of a bygone era.  Featuring two seductive stories, The Hidden Allure and After Hours Glamour, there’s a look and feel for every shape and size. 

The Hidden Allure features a selection of sensuous lingerie sets in sumptuous satin and delicate lace, offering a little piece of everyday luxury. Deep raspberry injects an irresistible dose of colour into the collection alongside chic black, blush cream and soft leopard print. Boux Avenue’s signature Chloe Lace set in teal promises to add a rich jewel tone to your lingerie drawer, whilst the balconette style offers superior comfort and support.  Featuring an all-over lace design, the lace T-shirt bra adds a touch of elegance to a beautiful basic. Wear with the matching brief for an effortlessly feminine look. 

For a sultry, more seductive feel, become a teasing temptress with a selection of must-wear styles from the After Hours Glamour collection.  Black lace, flirty frills and intricate floral embroidery create a luxurious feel, while cerise pink adds a hit of desirable colour. In powder-room pink, the Nancie set is made for glamorous nights, while the high waist briefs will add a hint of vintage glamour. For something a little sexier, turn up the heat in the Jessica babydoll. In sultry black polka dot mesh with white lace frills, the sheer peek-a-boo back with bow embellishment makes this style totally alluring.

From beautiful bras to seductive chemises, playful teddies to frilly knickers, Boux Avenue is the perfect destination for curves in every shape and size. 

*Press Release

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